Notes from Hacking Growth

This is a guide to growth based on running and executing multi-disciplinary quick hits projects, rapid development of new ideas, and relying heavily on metrics and user research.

There’s a significant focus on getting customers to their “aha moment” as quickly and efficiently as possible. That’s what keeps them from churning out in the early days. The authors focus on a new user experience (NUX) as separate from the product itself. It needs to be developed and growth-hacked independently to really focus on what the new user need to achieve that “aha moment”.

Argued that growth hacking of existing customers is too often overlooked. Too many customers focus on new customers and forget the upsells.

One cautionary note is that it’s vital not to outsource the core responsibility for growth at this or any stage. The fact is, growth is too important to delegate.

The authors really stressed, with lots of examples, how measuring every change really matters. Small changes can unexpectedly swing revenue one way or the other in a very surprising way.